Random or spontaneous moments, which are not exactly feed material, can be uploaded in Story format, bypassing the Feed for immediate consumption with an automatic expiration date of 24 hours. Instagram Stories is a convenient feature that allows users to share and appreciate the little things that go on in their daily lives. Instagram Stories: The #1 brand-boosting feature One feature, in particular, Instagram Stories, was perhaps Instagram's best move yet (the fact that you're reading this article attests to that). This growth wouldn't have been possible, of course, without the exciting features and updates that have been released by the company over the past few years to keep users hooked. Now, a little over a decade later, Instagram has amassed more than 2 billion monthly active users and remains one of the most popular and essential social media apps in the world. By the end of its first year online, the social media platform had already racked up 10 million users. Instagram has been a huge hit since its launch in 2010.

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